Google ads

Pay Per Click Advertising, YouTube Advertising, Google Display Network Advertising

In the long run, the best digital investment most business owners should make is in great SEO. Not every business has the luxury of waiting up to a year to consistently appear on the front page of search engines though, which is why a lot of people turn to Google Ads to reach customers who are interested in what you have to offer, driving leads, calls and sales.

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Search advertising is often considered a great way to reach customers who are closer to the end of the buying funnel: Whether they’re putting the effort into researching their next purchase, or are choosing between different sellers, these are people actively searching for key terms related to your business and what you’re selling. Paying for those top spots on the front page of Google can help you stand out from the crowd, and grab the attention of potential customers.
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Most people use Google ads to drive people to a specific website page that provides more information about your business, or a contact form to get in touch with you. Depending on your business, there could be far more sophisticated ways to make the most of your search ads, from using Google Shopping to drive buyers to a specific product page, to using Google Local ads to consistently show up when people in your area search for businesses like yours on Maps, and easily pull up your address or phone information for an in-store visit, or to speak with your team directly.
Google also goes far beyond search ads to help capture the attention of potential buyers further up the funnel and converting them even earlier. The Google Display Network is a far more sophisticated version of the banner ads of old, and one of the most cost-effective ways to retarget old customers or people who haven’t completed their purchase process. And if you have a great story to tell, YouTube advertising can help introduce you to a wider audience of new clients.

The possibilities are endless, and advertising can be customized to suit different budgets. As Google-certified advertisers, we know how to help you make the most of this platform to reach audiences more likely to purchase your products or services. Interested in other forms of digital advertising, from social media to Amazon ads, or even sprucing up your Yelp page? We can help with that too! Fill out our contact form today for a complimentary digital audit, and to learn more about what we can do for your business.

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